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    Marketing on the Internet: observations within the biotechnology sector

    Ranchhod, Ashok, Gurău, Călin and Hackney, Ray A. (2000) Marketing on the Internet: observations within the biotechnology sector. International Journal of Physical Distribution and Logistics Management, 30 (7/8). pp. 697-710. ISSN 0960-0035

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    Abstract

    Investigates the application of the Internet marketing and information exchange strategies in the Biotechnology sector. The Internet is particularly valuable in this context because not only does it offer instant information about products and services, but it also allows an interactive medium for value added activities such as “virtual” molecular modeling. This type of activity can foster important joint research operations between companies on a worldwide basis.

    Item Type: Article
    Peer-reviewed: Yes
    Date Deposited: 09 Feb 2007 16:08
    Publisher: Emerald
    Additional Information: Full-text of this article is not available in this e-prints service. This article was originally published following peer-review in the International Journal of Physical Distribution & Logistics Management, published by and copyright Emerald Publishing Group Ltd.
    Divisions: Faculties > Business and Law
    URI: https://e-space.mmu.ac.uk/id/eprint/8304
    DOI: https://doi.org/10.1108/09600030010346512
    ISSN 0960-0035

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