Can the rural pub survive? a challenge for management or a lost cause

Pratten, John D. and Lovatt, Christopher J. (2002) Can the rural pub survive? a challenge for management or a lost cause. Management research news, 25 (1). pp. 60-72. ISSN 0140-9174

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Abstract

Examines the development and changing environment of the public house sector. Studies reasons for the general decline in trade with particular reference to the state of rural pubs. Considers some strategies for ameliorating the problems faced. Highlights the considerable challenge to management and argues that the role of local and national government is crucial, suggesting that they need to have more proactive policies in place.