Manchester Metropolitan University's Research Repository

Zero income survival times for ten fashion retailers

Jeffrey, Michael (2004) Zero income survival times for ten fashion retailers. Journal of fashion marketing and management, 8 (1). 58-65.. ISSN 1361-2026

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This paper explores the liquidity (solvency) position of ten prominent high street retailers using both the traditional measures of Current Asset Ratio and Quick Asset Ratio and the a more innovative measure the Defensive Interval. The paper sets out to establish, using the available accounting data, how long such companies could survive if a zero cash in-flow situation were to arise. This is explored in the light of terrorist threats from a variety of quarters aimed at high street retailers.

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