Manchester Metropolitan University's Research Repository

Marketing UK towns and cities as shopping destinations

Bennison, David J. and Warnaby, Gary and Davies, Barry J. and Hughes, Howard L. (2002) Marketing UK towns and cities as shopping destinations. ISSN 1472-1376

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This paper reports the results of research into the range of actors involved in the marketing of urban places as shopping destinations and the processes by which this marketing activity is planned. The paper highlights the differences between the process of marketing planning in this context (at the interface of the public and private sectors), as opposed to processes in private sector organizations from which the majority of current marketing theory was developed. It suggests various implications as to the characteristics of what Ashworth (1993) has termed a 'special type of marketing' to be applied to urban places.

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