Responding to demand: new types of public houses in the UK

Pratten, John D. (2003) Responding to demand: new types of public houses in the UK. Journal of food products marketing, 9 (2). pp. 39-52. ISSN 1045-4446

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Abstract

A variety of circumstances have conspired together to make traditional British public houses reassess their market position. This article examines those circumstances and considers the many different types of public houses which are appearing in the UK. It is clear that unless the suppliers consider the demand of their customers, they will cease to attract sufficient trade to be economically viable.

Item Type:	Article
Peer-reviewed:	No
Date Deposited:	18 Dec 2006 15:31
Publisher:	Howarth Press Inc.
Additional Information:	Full-text of this article is not available in this e-prints service. This article was originally published following peer-review in the Journal of Food Products Marketing, published by and copyright Howarth Press, Inc.
Divisions:	Faculties > MMU Cheshire (Legacy)
URI:	https://e-space.mmu.ac.uk/id/eprint/6612
DOI:	https://doi.org/10.1300/J038v09n02_04
ISSN	1045-4446

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