Segment stability and transition between segments based on consumer perceived value towards energy efficiency: Implications for environmental management

Gordon, Ross ORCID: https://orcid.org/0000-0003-1034-8695, Dibb, Sally ORCID: https://orcid.org/0000-0001-5448-861X and Magee, Christopher (2025) Segment stability and transition between segments based on consumer perceived value towards energy efficiency: Implications for environmental management. Journal of Environmental Management, 390. 126405. ISSN 0301-4797

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Abstract

This article aims to examine segment stability and transition between segments in relation to consumer perceived value towards energy efficiency and to identify the implications for environmental management. Segmentation has been identified as a potentially useful approach for developing consumer insight and understanding predispositions towards environmental behaviours to inform environmental policy, programs, and marketplace activities. However, there remains a lack of understanding regarding the stability of consumer segments over time which can impact the viability and longevity of segmentation solutions to help tackle environmental issues such as energy efficiency. This study draws on a longitudinal three wave segmentation survey study of 1444 consumers’ perceived value towards energy efficiency, and a sophisticated latent profile and latent transition analysis approach, to investigate whether segments demonstrate stability over time and uncover what predicts consumer transition between value segments. The findings from this analysis are then used to discuss how these can inform environmental management to promote energy efficiency.