The psychology of ‘zero price’: How not to get fooled

Werner-Masters, Katarzyna ORCID: https://orcid.org/0000-0003-4874-516X (2018) The psychology of ‘zero price’: How not to get fooled. Economic Review, 36 (4). ISSN 0265-0290

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Abstract

Why do we go to such trouble to take advantage of things that are offered ‘for free’? Katarzyna Werner investigates the behavioural economics of ‘zero price’.

Item Type:	Article (Article)
Peer-reviewed:	No
Date Deposited:	07 May 2025 08:44
Publisher:	Philip Allan Publishers
Additional Information:	This is an Author Accepted Manuscript of an article published in Economic Review by Philip Allan Publishers.
Divisions:	Faculties > Business and Law Faculties > Business and Law > Finance and Economics
URI:	https://e-space.mmu.ac.uk/id/eprint/639745
ISSN	0265-0290

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