Highlighting the need for change through an analysis of bra fit quality

Haworth, Lauren, Sinclair, Jonathan, May, Karen, Janssen, Jessie, Selfe, James ORCID: https://orcid.org/0000-0001-9931-4998 and Chohan, Ambreen (2025) Highlighting the need for change through an analysis of bra fit quality. International Journal of Fashion Design, Technology and Education. pp. 1-10. ISSN 1754-3266

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Abstract

Poor bra fit is a global female health issue and is partially attributed to poor bra fit knowledge, with negative consequences combining physical, psychological, and social factors. This study determined women's ability to identify correct and incorrect bra fit as a direct measure of bra fit knowledge. Twenty-four female participants self-reported fit issues (subjective) and researchers carried out an assessment (objective) based on established professional bra-fitting criteria. All participants failed the objective assessment, with 77 bra fit issues identified in total. Large cups, the front band not being in contact with the sternum and loose straps were most frequently identified. Participants’ subjective reports matched objective findings in only 51% of instances, highlighting the gross inability to identify correct and incorrect fit. Educational interventions to improve bra fit knowledge are warranted to enable correct size bra selection. Potential benefits may include improving bra fit, and physical, psychological, and social wellbeing.