Place branding ‘in colours bold’

Kavaratzis, Mihalis ORCID: https://orcid.org/0000-0001-5933-0651 (2024) Place branding ‘in colours bold’. Place Branding and Public Diplomacy, 20 (Suppl). pp. 25-28. ISSN 1751-8040

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Abstract

When I think of place branding, I think of bold colours. Place Branding and Public Diplomacy (the journal) can be characterized as colourful and its colours as bold. Vivid colours that represent the fact that it has paved new avenues for thinking, writing and discussing around place branding (the field), which itself can be characterized (at least in my view) as colourful and bold. A single or pale colour is not enough to capture the object of place branding, which is the colourful and intense character of our cities and all places that stimulate our senses and our souls in so many different ways. A single or pale colour is not enough to represent a major objective of place branding, which is to bring together many voices, many people, many approaches and many perspectives. A single or pale colour is not what designers prefer when attempting to design logos and slogans, they need vivid, eye-catching colours. Therefore, this brief commentary is entitled ‘Place branding in colours bold’, although there is another reason that will be revealed later.