Manchester Metropolitan University logo
e-space
Manchester Metropolitan University's Research Repository

    Evolving Approaches to Social Media Marketing Strategy of English Football Clubs: A Brand Perspective

    McCarthy, Jeff (2023) Evolving Approaches to Social Media Marketing Strategy of English Football Clubs: A Brand Perspective. Doctoral thesis (PhD), Manchester Metropolitan University.

    [img]
    Preview
    Available under License Creative Commons Attribution Non-commercial No Derivatives.
    Download (6MB) | Preview
    Item Type: Thesis (Doctoral)
    Date Deposited: 21 Dec 2023 13:48
    Divisions: Faculties > Business and Law
    URI: https://e-space.mmu.ac.uk/id/eprint/633587

    Impact and Reach

    Statistics

    DownloadsShow export options
    Activity Overview
    6 month trend
    415Downloads
    6 month trend
    72Hits

    Additional statistics for this dataset are available via IRStats2.

    Repository staff only

    Edit record Edit record