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    Evolving Approaches to Social Media Marketing Strategy of English Football Clubs: A Brand Perspective

    McCarthy, Jeff (2023) Evolving Approaches to Social Media Marketing Strategy of English Football Clubs: A Brand Perspective. Doctoral thesis (PhD), Manchester Metropolitan University.

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    Item Type: Thesis (Doctoral)
    Date Deposited: 21 Dec 2023 13:48
    Divisions: Faculties > Business and Law
    URI: https://e-space.mmu.ac.uk/id/eprint/633587

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