Value co-destruction in tourism and hospitality: a systematic literature review and future research agenda

Sthapit, Erose ORCID: https://orcid.org/0000-0002-1650-3900, Garrod, Brian, Stone, Matthew J, Bjork, Peter and Song, Hanqun (2023) Value co-destruction in tourism and hospitality: a systematic literature review and future research agenda. Journal of Travel and Tourism Marketing, 40 (5). pp. 363-382. ISSN 1054-8408

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Abstract

This study systematically reviews, synthesises and integrates the extant literature on value co-destruction in the field of tourism and hospitality. The results indicate that research in this field is still in its infancy, suffers from a contextual imbalance and employs mainly qualitative methods. Several gaps are identified, and four areas for future work are proposed: further theorisation, application of the topic and scale development, fostering a broader focus on cross-cultural studies and a need for studies in different hospitality and tourism settings; greater use of on-site data collection and engaging in mixed-methods analysis; and greater consideration of service-provider and multiple-actor perspectives.