e-space
Manchester Metropolitan University's Research Repository

    All things must pass? Introduction to the special issue on post-Covid place marketing

    Warnaby, Gary ORCID logoORCID: https://orcid.org/0000-0002-6696-6671, Medway, Dominic ORCID logoORCID: https://orcid.org/0000-0002-6102-1716 and Byrom, John (2023) All things must pass? Introduction to the special issue on post-Covid place marketing. Journal of Place Management and Development, 16 (4). pp. 501-510. ISSN 1753-8335

    [img]
    Preview
    Accepted Version
    Available under License Creative Commons Attribution Non-commercial.

    Download (184kB) | Preview

    Abstract

    Purpose The purpose of this introductory paper is to outline the theme of – and introduces the papers comprising – this special issue on post-Covid place marketing. Design/methodology/approach A brief literature review outlines some of the impacts of the COVID-19 pandemic on places and also for place-bound and spatially oriented industry sectors (particularly retailing and tourism and hospitality, which are often the focus of place marketing initiatives) before describing the papers constituting the special issue. Findings The impacts of the COVID-19 pandemic on places are identified, relating to both economic and more phenomenologically oriented impacts, and the implications for place resilience are considered. The papers comprising the special issue are grouped into two main themes relating to the impact of the COVID-19 pandemic on retailing and the impact of the pandemic on place marketing processes. Originality/value Notwithstanding the burgeoning literature on the COVID-19 pandemic and its impacts, the papers comprising this special issue focus on specific place-oriented marketing (and retailing) implications, providing potential avenues for future research.

    Impact and Reach

    Statistics

    Activity Overview
    6 month trend
    263Downloads
    6 month trend
    71Hits

    Additional statistics for this dataset are available via IRStats2.

    Altmetric

    Repository staff only

    Edit record Edit record