Place Making Programme Report - Edwinstowe and Owlerton

Millington, Steven ORCID: https://orcid.org/0000-0001-5143-3074 and Colledge, Matt (2023) Place Making Programme Report - Edwinstowe and Owlerton. Project Report. High Streets Task Force.

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Abstract

High street revitalisation is complex. Although facing common challenges, places are unique and there are no prescriptive solutions. Taskforce experts provide guidance, but it remains incumbent on stakeholders to use their local insights and capacity to deliver bespoke activities which ensure their high street or centre is attractive and prepared for the future. Stakeholders need to share a common understanding of the structural change affecting the high street and create a well communicated plan that identifies clear tasks, allocated to specific groups to deliver. This is effective place management and is what gets places onto a path of transformation (see Appendix 1: the 4Rs Framework). Based on a major research programme, the 4Rs helps places develop their plan by distinguishing between the processes of: Repositioning (analysis and decision making), Rebranding (communication), Restructuring (place management and planning), and Reinventing (effecting change).