Enabling organisational change: co-creation, co-production and co-consumption

Griffiths, Marie and Dron, Richard ORCID: https://orcid.org/0000-0002-1464-4232 (2020) Enabling organisational change: co-creation, co-production and co-consumption. In: Strategic Digital Transformation: A Results-Driven Approach. Business and Digital Transformation . Routledge, pp. 165-173. ISBN 9780367031060 (hardback); 9780367031077 (paperback); 9780429020469 (ebook)

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Abstract

The collaborative combination of co-creation, co-production and co-consumption provide mechanisms for a data-driven, people-focused organisation to engage with customers and supply chains in ways that increase levels of trust and build lasting social capital. With greater transparency and engagement, the opportunities to build trust with customers and clients also increases. In traditional organisational innovation paradigms, an organisation identifies user needs, developing products and services at private expense and profiting through their protection and sales. That said, more and more organisations are increasingly engaging in collaborative mechanisms and network structures. Co-creational organisations require an enabling platform as driver no matter whether interactions are formal or informal, online or offline. Co-production has become a buzzword in public service provision, where Co-production means delivering public services in an equal and reciprocal relationship between professionals, people using services, their families and their neighbours. Where activities are co-produced in this way, both services and neighbourhoods become far more effective agents of change.