Review of High Street Footfall: July 2019-June 2020

Mumford, Christine, Lorono Leturiondo, Maria ORCID: https://orcid.org/0000-0003-2107-6605, Ntounis, Nikos ORCID: https://orcid.org/0000-0003-2517-3031, Parker, Cathy ORCID: https://orcid.org/0000-0002-8072-269X, Quin, Simon, Sonderland Saga, Regine ORCID: https://orcid.org/0000-0002-0909-6593, Jeelani, Atif, Glass, Victoria and Stacey, Joe (2021) Review of High Street Footfall: July 2019-June 2020. Project Report. High Streets Task Force.

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Abstract

Footfall is a key indicator of a town centre’s vitality and viability; it tells us much about the nature of high streets, how they are used, and how they are changing. Yet despite its importance, the majority of high streets do not monitor footfall. This is a serious barrier to understanding the situation facing England’s towns as they attempt to recover from the impact of COVID-19 and achieve longer-term transformation. This report examines research based on footfall data from 154 locations in England, provided by Springboard. It also looks at the immediate impact of COVID-19 and the prospects for high street recovery, using mobile phone location and other data in four case study locations (Manchester, Ashford, Cleethorpes and Windsor).