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    Vital and Viable Atherstone

    Millington, Steven ORCID logoORCID: https://orcid.org/0000-0001-5143-3074, Barratt, Joseph and Hindmarch, Tom (2022) Vital and Viable Atherstone. Research Report. Institute of Place Management.

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    The first part of the report summarises some of the main structural challenges facing high streets and town/city centres. Many factors, which currently affect the vitality and viability of places, are the result of long-term processes, some stretching back decades. The global pandemic, however, has brought new and additional challenges, but as we argue, also provides the spur for places to reimagine what they want from their centres, not only to manage recovery, but to also help places prepare and adapt so they are more resilient in the future. In doing so, the report draws on the IPM’s extensive research and engagement with places across the UK and beyond in relation the vitality and ability of high streets and centres. The second part of the report presents the workshop findings from Atherstone, before outlining an adaptable framework based on the IPM’s 4Rs – Restructuring, Rebranding, Repositioning and Reinventing, which includes suggestions for quick win’s together with recommendations for longer term priorities.

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