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Webometrics: evolution of social media presence of universities

Sarwar, Raheem and Zia, Afifa and Nawaz, Raheel and Fayoumi, Ayman and Aljohani, Naif Radi and Hassan, Saeed-Ul (2021) Webometrics: evolution of social media presence of universities. Scientometrics. ISSN 0138-9130

Restricted to Repository staff only until 3 January 2022.

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This paper aims at an important task of computing the webometrics university ranking and investigating if there exists a correlation between webometrics university ranking and the rankings provided by the world prominent university rankers such as QS world university ranking, for the time period of 2005–2016. However, the webometrics portal provides the required data for the recent years only, starting from 2012, which is insufficient for such an investigation. The rest of the required data can be obtained from the internet archive. However, the existing data extraction tools are incapable of extracting the required data from internet archive, due to unusual link structure that consists of web archive link, year, date, and target links. We developed an internet archive scrapper and extract the required data, for the time period of 2012–2016. After extracting the data, the webometrics indicators were quantified, and the universities were ranked accordingly. We used correlation coefficient to identify the relationship between webometrics university ranking computed by us and the original webometrics university ranking, using the spearman and pearson correlation measures. Our findings indicate a strong correlation between ours and the webometrics university rankings, which proves that the applied methodology can be used to compute the webometrics university ranking of those years for which the ranking is not available, i.e., from 2005 to 2011. We compute the webometrics ranking of the top 30 universities of North America, Europe and Asia for the time period of 2005–2016. Our findings indicate a positive correlation for North American and European universities, but weak correlation for Asian universities. This can be explained by the fact that Asian universities did not pay much attention to their websites as compared to the North American and European universities. The overall results reveal the fact that North American and European universities are higher in rank as compared to Asian universities. To the best of our knowledge, such an investigation has been executed for the very first time by us and no recorded work resembling this has been done before.

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