Dissonant Fabulation: Subverting Online Genres to Effect Socio-Cognitive Dissonance

Skains, R Lyle (2018) Dissonant Fabulation: Subverting Online Genres to Effect Socio-Cognitive Dissonance. Textus: English studies in Italy, 31 (2). pp. 41-57. ISSN 1824-3967

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Abstract

“Dissonant fabulation” describes an emerging genre of fictional narratives in online spaces whose generic conventions construct expectations of realism. This genre is defined not as a form but as a mode of written communication that uses its genre’s conventions and expectations even while subverting them to inspire social and political questions and discourse. Two case studies are analyzed for their creation of socio-cognitive dissonance leading to social discourse: Amazon.com reviews of BIC Cristal For Her pens and the faux Target customer service Facebook profile “Ask ForHelp”. The genre of dissonant fabulations is discussed and contextualized within critical digital intertextual discourse and fictional narratives.

Item Type:	Article
Peer-reviewed:	Yes
Date Deposited:	12 May 2020 13:04
Publisher:	Associazione Italiana di Anglisti
Additional Information:	This is an Author Accepted Manuscript of a paper accepted for publication in Textus: English studies in Italy, published by and copyright Associazione Italiana di Anglisti.
Divisions:
Subject terms:	social media, participatory culture, culture jamming
URI:	https://e-space.mmu.ac.uk/id/eprint/625721
DOI:	https://doi.org/10.7370/91006
ISSN	1824-3967

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