e-space
Manchester Metropolitan University's Research Repository

    (Re)thinking place atmospheres in marketing theory

    Steadman, Chloe ORCID logoORCID: https://orcid.org/0000-0003-1132-3502, Roberts, Gareth, Medway, Dominic ORCID logoORCID: https://orcid.org/0000-0002-6102-1716, Millington, Steve ORCID logoORCID: https://orcid.org/0000-0001-5143-3074 and Platt, Louise ORCID logoORCID: https://orcid.org/0000-0001-9063-1110 (2021) (Re)thinking place atmospheres in marketing theory. Marketing Theory, 21 (1). pp. 135-154. ISSN 1470-5931

    [img]
    Preview
    Published Version
    Available under License Creative Commons Attribution.

    Download (745kB) | Preview

    Abstract

    his article explores consumers’ experiences of place atmospheres through a study into football matches, a context in which atmosphere is pertinent. While existing marketing literature concerning atmospherics largely conceptualises atmosphere as controllable, singular, and confined to the consumption environment and experience under investigation, we instead contribute a more spatially and temporally porous theorisation. Drawing insights from both consumer research and geography surrounding affect, embodiment and atmosphere, we unpack the spatial and temporal aspects of atmosphere in relation to consumers’ past memories, disrupted routines, and anticipations of future. The article contributes, therefore, to bourgeoning literature within marketing and consumer research regarding the consumption in – and of – places.

    Impact and Reach

    Statistics

    Activity Overview
    6 month trend
    431Downloads
    6 month trend
    355Hits

    Additional statistics for this dataset are available via IRStats2.

    Altmetric

    Repository staff only

    Edit record Edit record