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A Thematic Analysis of Smokers’ and Non-Smokers’ Accounts of E-cigarettes

Wilson, Georgia, Grogan, Sarah ORCID logoORCID: https://orcid.org/0000-0002-7510-765X, Powell, Susan ORCID logoORCID: https://orcid.org/0000-0003-0609-0644, Gee, Ivan, Porcellato, Lorna and Keenan, Joe (2022) A Thematic Analysis of Smokers’ and Non-Smokers’ Accounts of E-cigarettes. Journal of Health Psychology, 27 (1). pp. 24-35. ISSN 1359-1053

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Abstract

This study explored smokers’ and non-smokers’ accounts of E-cigarettes (ECs). Fifty-one UK-based participants, 20 men and 31 women, responded to open-ended questions online. Inductive thematic analysis identified that the factors that influence EC behaviour and opinion in adult smokers and non-smokers are related to social context, informative sources, practical aspects, and health implications. Participants presented varying accounts of ECs, suggesting that individual narratives regarding ECs are multi-faceted. This is important information for health professionals and policy makers tasked with advising on EC use.

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