Manchester Metropolitan University's Research Repository

A Thematic Analysis of Smokers’ and Non-Smokers’ Accounts of E-cigarettes

Wilson, Georgia and Grogan, Sarah and Powell, Susan and Gee, Ivan and Porcellato, Lorna and Keenan, Joe (2020) A Thematic Analysis of Smokers’ and Non-Smokers’ Accounts of E-cigarettes. Journal of Health Psychology. ISSN 1359-1053


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This study explored smokers’ and non-smokers’ accounts of E-cigarettes (ECs). Fifty-one UK-based participants, 20 men and 31 women, responded to open-ended questions online. Inductive thematic analysis identified that the factors that influence EC behaviour and opinion in adult smokers and non-smokers are related to social context, informative sources, practical aspects, and health implications. Participants presented varying accounts of ECs, suggesting that individual narratives regarding ECs are multi-faceted. This is important information for health professionals and policy makers tasked with advising on EC use.

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