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Social and charitable impacts of a charity-affiliated sport event: A mixed methods study

Inoue, Y and Heffernan, C and Yamaguchi, T and Filo, K (2017) Social and charitable impacts of a charity-affiliated sport event: A mixed methods study. Sport Management Review, 21 (2). pp. 202-218. ISSN 1441-3523

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Abstract

© 2017 Sport Management Association of Australia and New Zealand In this mixed methods research, the authors examine a unique type of small-scale event – a charity-affiliated sport event – and define and measure its social and charitable impacts as perceived by residents. Findings from interviews (N = 37) and surveys (N = 459) with residents indicated that the event's social impacts can be defined by its capacity to develop social capital, enhance collective identity and pride, and promote sport, health, and well-being. Three types of charitable impacts also emerged, including empathy for cause, informational support, and tangible support. Of them, empathy for cause, which addresses a central social issue in the host community, had the strongest association with residents’ perceptions of social impacts. These results provide evidence of a variety of positive impacts that a charity-affiliated sport event has on a community, which can be used to bolster appeals for corporate sponsorship and government support to assist in event delivery.

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