Investigating Image-based Context Effects on Memory and False Memory.

Mukerji, Natalie (2019) Investigating Image-based Context Effects on Memory and False Memory. Manchester Metropolitan University. (Unpublished)

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Abstract

The present study aims to explore how image-based contexts affect memory, false memory and associative false memory. Fifty-six participants, aged between 18-65 years old, took part in all conditions of the experiment and were obtained through an opportunity snowball sampling method. The study contained two independent variables: Context and Backward Associative Strength (BAS), creating a two (Background type condition; Same vs. Different background types) within-subjects by two (Backward associative strength list condition; Low vs High Backward Associative Strength) within-subjects ANOVA. The study measured the number of correct, non-critical false and false critical recall responses after each DRM list presentation. Analysis of data showed that there was a significant interaction between context and BAS for correct recall. Results also found significant main effects of context and BAS for false critical recall but failed to produce a significant interaction. No significant main effects were found for context or BAS on non-critical false recall. Although the current study cannot directly make an impact in the real world (Pardilla-Delgado et al, 2017), context dependent memory research does associate with a broad spectrum of applications including: Eye witness testimony, cognitive interview, educational purposes, and potentially aid the development of environmental reminiscence therapies.