Manchester Metropolitan University's Research Repository

Understanding the Psychological Process of Avoidance-Based Self-Regulation on Facebook

Marder, Ben, Houghton, David, Joinson, Adam, Shankar, Avi and Bull, Eleanor (2016) Understanding the Psychological Process of Avoidance-Based Self-Regulation on Facebook. Cyberpsychology, Behavior, and Social Networking, 19 (5). pp. 321-327. ISSN 2152-2715

Accepted Version
Download (1MB) | Preview


In relation to social network sites, prior research has evidenced behaviors (e.g., censoring) enacted by individuals used to avoid projecting an undesired image to their online audiences. However, no work directly examines the psychological process underpinning such behavior. Drawing upon the theory of self-focused attention and related literature, a model is proposed to fill this research gap. Two studies examine the process whereby public self-awareness (stimulated by engaging with Facebook) leads to a self-comparison with audience expectations and, if discrepant, an increase in social anxiety, which results in the intention to perform avoidance-based self-regulation. By finding support for this process, this research contributes an extended understanding of the psychological factors leading to avoidance-based regulation when online selves are subject to surveillance.

Impact and Reach


Activity Overview
6 month trend
6 month trend

Additional statistics for this dataset are available via IRStats2.


Actions (login required)

View Item View Item