Cognitive mapping: a tool to support strategic management

Tyler, David (2001) Cognitive mapping: a tool to support strategic management. Journal of Fashion Marketing and Management: An International Journal, 5 (4). pp. 353-357. ISSN 1361-2026

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Official URL: https://www.emeraldinsight.com/doi/abs/10.1108/EUM...

Abstract

Posits that radical changes are required in attitudes of managers, supervisors and operators in the small business area of the textile business, also in clothing assembly, knitwear assembly, knitted fabric manufacture, spinning and carding. Considers the use of cognitive mapping to give support to strategy development involving managers of small businesses. Portrays two Figures with cognitive mapping highlighted. Concludes cognitive maps are a good foundation on which to build

Item Type:	Article
Peer-reviewed:	Yes
Date Deposited:	19 Feb 2019 09:10
Publisher:	Emerald
Additional Information:	This is an Author Accepted Manuscript of a paper accepted for publication in Journal of Fashion Marketing and Management: An International Journal, published by and copyright Emerald.
Divisions:	Faculties > Arts and Humanities
Subject terms:	Cognitive mapping, Textile industry, Strategy, 1505 Marketing, 1503 Business and Management, Marketing
URI:	https://e-space.mmu.ac.uk/id/eprint/622493
DOI:	https://doi.org/10.1108/eum0000000007296
ISSN	1361-2026

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