A bibliography of city marketing

Millington, Steven, Young, Craig and Lever, Jonathan (1997) A bibliography of city marketing. Journal of Regional and Local Studies, 17 (2). pp. 16-42. ISSN 0265-7325

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Abstract

City and place marketing have become important elements of local economic development strategies over the last two decades. These topics have become a major focus for practitioners involved in place management and development (including both local government and non-governmental organisations e.g. Urban Development Corporations, Training and Enterprise Councils). They have also grown in importance as topics for academic investigation. This bibIiography seeks to present a comprehensive I isti ng of references related to city and place marketing. It includes books and journal papers, major conference papers, and a section listing examples of city marketing which can be accessed on the World Wide Web (WWW). The bibliography should be of use for research and teaching purposes for those interested in topics such as city or place marketing, local economic development, planning, urban development, urban studies, place imagery, marketing science, local government studies, urban politics, and to practitioners in local authorities and other agencies of local economic development. After a short introduction discussing the meaning of city marketing, a series of key themes are identified within the current literature on city/place marketing. The bibliography is then structured around these themes which are: city and place marketing in general; partnerships and governance - the new political context of city marketing; city marketing in the context of local and global relationships; place imagery and representation in city marketing; city marketing in the context of local economic development; and case studies of city marketing.