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    El blog en la escritura en espanol: retrospectiva del hoax literario del comienzo del siglo XXI

    Escandell Montiel, Daniel (2018) El blog en la escritura en espanol: retrospectiva del hoax literario del comienzo del siglo XXI. Revista Letral : Revista Electrónica de Estudios Transatlánticos de Literatura, 20. pp. 5-23. ISSN 1989-3302

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    The creation of fictional characters in online social media has led to a systematic exploitation of resources that enable these charac- ters to occupy spheres and spaces of presence. Authors hand these digital resources over to their avatar personae, so that the masks used in the virtual scene remove them from the spotlight and hide them –as writers– away from the digital identity they have creat- ed. In blogfiction developed within social networks or blogs, this transfer to the blog-characters is fused with the total impersona- tion of the author, in a process that is essentially a hoax, and that leads to the creation of long stories or purely atomistic roles. In these, the creation and embodiment of the characters is the ul- timate goal, even above narratorial developments. Thus emerge blogfictions that channel the acting drive of the authors to create characters that border on the implausible and that force the cove- nants of fiction established with the recipients of their work. In this article, we analyse the online antecedents of this phenomenon of bloggers’ impersonations by means of their avatars and how they become a narrative device in those digital literary spaces linked to the blog. This article also discusses the intermedia path that this phenomenon has followed and the evolution of its format, a process parallel to the Social Network, with a particular focus on writings in Spanish.

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