Building Grounded Theory with Social Media Data

Vaast, E and Urquhart, C (2018) Building Grounded Theory with Social Media Data. In: The Routledge Companion to Qualitative Research in Organization Studies. Routledge Companions in Business and Management . Routledge. ISBN 9781138921948 (hardback); 9781032476643 (paperback)

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Abstract

The growing popularity and constant innovations of social media platforms and applications have transformed ways of interacting, working, creating value and innovating. We elaborate upon how building theory from case studies may be adapted to the opportunities and challenges of social media environments. We delve into key challenges of the research process: case study design, data analysis, and engaging in multi methods.