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    Reclaiming Sustainable Space: A Study of Degrowth Activists

    Lloveras, Javier ORCID logoORCID: https://orcid.org/0000-0002-7780-9380, Quinn, L and Parker, C ORCID logoORCID: https://orcid.org/0000-0002-8072-269X (2018) Reclaiming Sustainable Space: A Study of Degrowth Activists. Marketing Theory, 18 (2). pp. 188-202. ISSN 1470-5931

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    Abstract

    While degrowth debates typically encompass abstract ecological and economic arguments against growth, our study considers how degrowth-minded activism becomes interwoven with the production and consumption of space and place. Drawing illustrative insights from an ethnographic study in the city of Seville, our findings reveal a configuration of practices (accessibility, self-organisation, reproduction and conviviality) through which degrowthminded activism infuses urban life with non-capitalist processes and logics. Consequently, our work contributes to a paucity of studies theorizing the production/consumption of space in relation to broader processes of capitalist development. In doing so, we also promote a more humane consideration of the spatial dimensions through which more equitable ways of living are constituted.

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