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Reclaiming Sustainable Space: A Study of Degrowth Activists

Lloveras, J and Quinn, L and Parker, C (2016) Reclaiming Sustainable Space: A Study of Degrowth Activists. Marketing Theory. ISSN 1470-5931 (In Press)

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Abstract

While degrowth debates typically encompass abstract ecological and economic arguments against growth, our study considers how degrowth-minded activism becomes interwoven with the production and consumption of space and place. Drawing illustrative insights from an ethnographic study in the city of Seville, our findings reveal a configuration of practices (accessibility, self-organisation, reproduction and conviviality) through which degrowthminded activism infuses urban life with non-capitalist processes and logics. Consequently, our work contributes to a paucity of studies theorizing the production/consumption of space in relation to broader processes of capitalist development. In doing so, we also promote a more humane consideration of the spatial dimensions through which more equitable ways of living are constituted.

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