Implementing Augmented Reality to Increase Tourist Attraction Sustainability

Cranmer, E, Jung, T, tom Dieck, MC and Miller, A (2016) Implementing Augmented Reality to Increase Tourist Attraction Sustainability. In: Augmented Reality Virtual Reality Innovate Conference.

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Abstract

Tourism is in need of new technologies, such as Augmented Reality (AR) to provide enhanced tourist experiences; hence, much research focuses upon this potential. At the same time, sustainability is considered among the most important topics within the tourism domain and the use of information technologies for tourism sustainability has emerged as a research area within the last six years (Ali & Frew, 2010). However, currently few studies explore the use of AR technology in improving and increasing tourism sustainability. Sustainability plays a particularly important role for cultural heritage tourism attractions, which are dependent on their natural environment, cultural and social traditions (Barthel-Bouchier, 2012; Prentice, 1993). One example of such an attraction is Geevor Tin Mine Museum, a UNESCO world heritage site located in Cornwall. Therefore, the present study aims to use the case of Geevor Tin Mine Museum to identify a number of ways AR implementation could positively contribute to increased attraction sustainability.