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    Google Glass Creative Tourism Experience: A Case Study of Manchester Art Gallery

    tom Dieck, MC, Han, D and Jung, T (2014) Google Glass Creative Tourism Experience: A Case Study of Manchester Art Gallery. In: World Hospitality & Tourism Forum. (Unpublished)


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    Due to the novelty factor of Google Glass, specifically in Europe, only few research attempts were made of the potential of Google Glass. The present study aims to explore visitor’s first time usage behavior of Google Glass within the cultural context. In total, 29 Art Gallery visitors tested the Google Glass prototype application “Museum Zoom” and took part in an interview. The data were analyzed using content analysis and revealed that among all age groups, the majority of visitors had a favourable opinion regarding the usage of Google Glass within Art Gallery settings. This exploratory study revealed that users were able to quickly adjust to the novel interaction and generally perceived the device to enhance the Art Gallery visitors experience though the provision of additional content and easy to use as well as social networking functions. Although technological issues remained, participants were curious to interact with the device.

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