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    Parade – exploiting the strengths of ‘Made in Britain’ supply chain

    McClaren, R., Tyler, David J. and Jones, Richard M. (2002) Parade – exploiting the strengths of ‘Made in Britain’ supply chain. Journal of Fashion Marketing and Management, 6 (1). pp. 35-43. ISSN 1361-2026

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    Abstract

    This paper examines the strengths and weaknesses of domestic versus offshore supply chains in the clothing industry. It uses Parade, a UK company formed in 1999 which specialises in customised designs and small-scale orders, for a case study. The results and their implications for the UK clothing industry are discussed.

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