Parade – exploiting the strengths of ‘Made in Britain’ supply chain

McClaren, R., Tyler, David J. and Jones, Richard M. (2002) Parade – exploiting the strengths of ‘Made in Britain’ supply chain. Journal of Fashion Marketing and Management, 6 (1). pp. 35-43. ISSN 1361-2026

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Abstract

This paper examines the strengths and weaknesses of domestic versus offshore supply chains in the clothing industry. It uses Parade, a UK company formed in 1999 which specialises in customised designs and small-scale orders, for a case study. The results and their implications for the UK clothing industry are discussed.

Item Type:	Article
Peer-reviewed:	Yes
Date Deposited:	04 Oct 2006 08:29
Publisher:	Emerald Group Publishing Ltd
Additional Information:	Full-text of this article is not available in this e-prints service. This article was originally published following peer-review in the Journal of Fashion Marketing and Management: an International Journal, published by and copyright Emerald Publishing Group Limited.
Divisions:	Faculties > Arts and Humanities
URI:	https://e-space.mmu.ac.uk/id/eprint/4800
DOI:	https://doi.org/10.1108/13612020210422446
ISSN	1361-2026

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