Manchester Metropolitan University's Research Repository

    Towards an e-commerce business strategy

    Hackney, Ray A., Griffiths, Gareth and Ranchhod, Ashok (2002) Towards an e-commerce business strategy. International journal of services technology and management, 3 (1). pp. 39-53. ISSN 1460-6720

    File not available for download.


    There is a pervasive and continued interest in the fundamentals of formulating an organisational strategy through the opportunities afforded by information systems and technology (IS/IT). One specific classification of IS/IT is recognised in the form of electronic commerce (e-commerce) which organisations are using to revolutionalise their business models [1,2]. This paper defines and analyses such systems and considers their impact on competitive ''virtual'' trading. It argues, in particular, the relationship between e-commerce and its potential influence on the value chain. The motivation for the paper is to consider the impacts such systems have on business performance [3]. In this respect, it is believed that their nature is recognised as offering different guidelines on approaches to organisational strategy. A number of European illustrative case examples are outlined through a descriptive model. This is augmented with an emphasis upon environmental, political social-cultural and legal factors. The paper concludes with a perspective on current and future organisational developments in this respect.

    Impact and Reach


    Activity Overview
    6 month trend
    6 month trend

    Additional statistics for this dataset are available via IRStats2.


    Repository staff only

    Edit record Edit record