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    The emergence of the female licensee in UK public houses

    Pratten, John D. and Lovatt, Christopher J. (2007) The emergence of the female licensee in UK public houses. Journal of food products marketing, 13 (4). pp. 115-127. ISSN 1045-4446

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    Abstract

    The purpose of this paper is to reveal the absence of female licensees in the UK pub trade up to the late 1980s, and to show how this changed as a result of the reorganisation of the industry which occurred due to the Beer Acts. In order to achieve this, an historical approach has been adopted, using mainly contemporary sources. It is suggested that the reasons for the recent appointment of female licensees is the need for increased profits

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