The impact of creativity training on strategic thinking

Gallimore, Kevin (2004) The impact of creativity training on strategic thinking. Manchester Metropolitan University. (Unpublished)

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Abstract

There is little research on how to develop strategic thinking and whilst there is no agreed definition of strategic thinking, its development in managers is considered to be important. A crucial element of strategic thinking is creativity and the impact of creativity training on strategic thinking has not been widely studied. Undergraduate students were assigned to either a test group that received creativity training or a control group. Strategies formulated by these students were assessed for creativity using the creative product semantic scale and the results of the assessment statistically tested. The findings do not generally support the hypothesis that creativity training results in more creative strategies but there is a significant difference for resource based strategies. Implications for practice and suggestions for further research are identified.