Relationship marketing and the use of information technology: cases from two contrasting small businesses

Jones, Laurie D. and Lucas, D. (2002) Relationship marketing and the use of information technology: cases from two contrasting small businesses. In: Information systems and executive global alliances. Information Institute. ISBN 0 905304 41 1

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Item Type:	Book Section
Peer-reviewed:	No
Date Deposited:	17 Aug 2007 12:58
Publisher:	Information Institute
Additional Information:	Originally presented at the Annual ISOneWorld Conference, April 4-5 2002, Las Vegas, Nevada, USA.
Divisions:	Faculties > Business and Law
URI:	https://e-space.mmu.ac.uk/id/eprint/13292

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