Items where Author is "Grime, Ian"
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Number of items: 2.
Article
Grime, Ian, Diamantopoulos, Adamantios and Smith, Gareth (2002) Consumer evaluations of extensions and their effects on the core brand: Key issues and research propositions. European Journal of Marketing, 36 (11-12). pp. 1415-1438. ISSN 0309-0566
Book Section
Hines, Tony, Cheng, Ranis and Grime, Ian (2007) Fashion retailer desired and perceived identity. In: Fashion marketing: contemporary issues. Elsevier. ISBN 0750668970