Items where Author is "Grime, Ian"

Article

Cheng, Ranis and Hines, Tony and Grime, Ian (2008) Desired and perceived identities of fashion retailers. ISSN 0309-0566

Grime, Ian and Diamantopoulos, Adamantios and Smith, Gareth (2005) The impact of brand extensions on brand personality: experimental evidence. ISSN 0309-0566

Grime, Ian and Diamantopoulos, Adamantios and Smith, Gareth (2002) Consumer evaluations of extensions and their effects on the core brand: key issues and research propositions. ISSN 0309-0566

Book Section

Hines, Tony and Cheng, Ranis and Grime, Ian (2007) Fashion retailer desired and perceived identity. In: Fashion marketing: contemporary issues. Elsevier. ISBN 0750668970