Items where Author is "Diamantopoulos, Adamantios"

Article

Grime, Ian and Diamantopoulos, Adamantios and Smith, Gareth (2005) The impact of brand extensions on brand personality: experimental evidence. ISSN 0309-0566

Grime, Ian and Diamantopoulos, Adamantios and Smith, Gareth (2002) Consumer evaluations of extensions and their effects on the core brand: key issues and research propositions. ISSN 0309-0566