Items where Author is "Diamantopoulos, Adamantios"
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Article
Grime, Ian and Diamantopoulos, Adamantios and Smith, Gareth (2005) The impact of brand extensions on brand personality: experimental evidence. ISSN 0309-0566
Grime, Ian and Diamantopoulos, Adamantios and Smith, Gareth (2002) Consumer evaluations of extensions and their effects on the core brand: key issues and research propositions. ISSN 0309-0566