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How important is retail in the marketing of towns and cities? Public sector perspectives.

Warnaby, Gary and Bennison, David J. and Davies, Barry J. and Hughes, Howard L. (2003) How important is retail in the marketing of towns and cities? Public sector perspectives. ISSN 1757-1669

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Abstract

Deals with a study which investigated the perceptions of the role of retailing in city marketing by various public sector place marketing actors in Great Britain. Responsibility of marketing actors; Business or marketing planning process; Promotion of the city.

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