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Mission alignment or drift? Theorising a conceptual model to examine the commodification of Football Sport Community Trusts.

Bostock, James, Bull, Michael ORCID logoORCID: https://orcid.org/0000-0001-6386-6547, Jonathan, Woodward and Jonathan, Sibley (2021) Mission alignment or drift? Theorising a conceptual model to examine the commodification of Football Sport Community Trusts. Managing Sport and Leisure, 13 (1). pp. 2152-7857. ISSN 2375-0472

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Abstract

Given the neoliberal and austerity policy contexts in the UK, research on the commodification and professionalisation of services delivered by social organisations suggests tensions in the alignment/drift of social mission, objectives and financial sustainability. With the withdrawal of the state in sport provision, Football Sport Community Trusts (FSCTs) have grown exponentially, providing sport in areas in need of social regeneration. Yet the field lacks a conceptual framework for exploration from a charitable purpose perspective. Research question: ‘How can the tensions in social mission and financial sustainability be theorised in FSCTs? Research methods: This paper is wholly theoretical. Results and Findings: The purpose of the paper is to design and present a conceptual framework for theorising the tensions in commodification. Implications: We call for further theoretical and empirical research on FSCTs. The model provides a framework for empirical investigation.

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