e-space
Manchester Metropolitan University's Research Repository

    Items where Author is "Barnes, L"

    Up a level
    Export as [feed] Atom [feed] RSS
    Group by: Item Type | No Grouping
    Jump to: Article
    Number of items: 4.

    Article

    Zhou, S, Blazquez, M, McCormick, H and Barnes, L (2021) How social media influencers’ narrative strategies benefit cultivating influencer marketing: tackling issues of cultural barriers, commercialised content, and sponsorship disclosure. Journal of Business Research, 134. pp. 122-142. ISSN 0148-2963

    Zhou, S, Barnes, L, McCormick, H and Blazquez Cano, M (2021) Social media influencers’ narrative strategies to create eWOM: a theoretical contribution. International Journal of Information Management, 59. p. 102293. ISSN 0268-4012

    Parker-Strak, R, Barnes, L, Studd, R and Doyle, S (2020) Disruptive product development for online fast fashion retailers. Journal of Fashion Marketing and Management, 24 (3). pp. 517-532. ISSN 1361-2026

    Rashid, A, Barnes, L and Warnaby, G ORCID logoORCID: https://orcid.org/0000-0002-6696-6671 (2016) Management perspectives on country of origin. Journal of Fashion Marketing and Management: An International Journal, 20 (2). pp. 230-244. ISSN 1361-2026

    This list was generated on Thu Mar 28 05:44:23 2024 GMT.