The institutional semiotics of Wal-Mart flyers and signage in the United States, United Kingdom, Germany and China.

Arnold, Stephen J. and Bu, Nailin and Gerhard, Ulrike and Pioch, Elke and Sun, Zhengxin (2006) The institutional semiotics of Wal-Mart flyers and signage in the United States, United Kingdom, Germany and China. In: Wal-Mart world: the world's biggest corporation in the global economy. Routledge. ISBN 0415951372

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