Arnold, Stephen J. and Bu, Nailin and Gerhard, Ulrike and Pioch, Elke and Sun, Zhengxin (2006) The institutional semiotics of Wal-Mart flyers and signage in the United States, United Kingdom, Germany and China. In: Wal-Mart world: the world's biggest corporation in the global economy. Routledge. ISBN 0415951372
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