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Of mice and pen

Pal, John W. and Stubbs, Mark A. (2002) Of mice and pen. ISSN 1477-1241

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Abstract

Faced with increasing student numbers and the need to provide flexible modes of delivery in a cost-efficient manner there has been a move towards testing out the Internet as a means of reconciling these pressures. This article reports on the processes and outcomes of the development of a web-driven game (theRetailGame) as part of the assessment package to be used on a number of retail courses run in the Business School. The article is in three main parts. The first part by John Pal reflects on the ideas behind the game, and the actions and experiences of trying to develop the game on his own. This is a non-technical section. The second part of the article outlines some of the technicalities associated with the development of the various interactions that were developed, and is reported upon by Mark Stubbs. The third part of the article by both authors outlines the key learning points from the development of the game and the associated collaborative work.

Item Type: Article
Additional Information: Full-text of this article is available at http://www.celt.mmu.ac.uk/ltia/issue2/pal_stubbs.shtml
Divisions: Legacy Research Institutes > Research Institute for Business and Management (RIBM) > Business Information Technology and Management Science
Faculties > Faculty of Business and Law > Marketing and Retail
Date Deposited: 15 Oct 2009 13:33
Last Modified: 01 Sep 2016 13:56
URI: http://e-space.mmu.ac.uk/id/eprint/84303

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