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Knowledge-based competitive advantage in the internet age: discovering emerging business strategies

Dunn, Dennis and Salazar, Angel (2004) Knowledge-based competitive advantage in the internet age: discovering emerging business strategies. ISSN 1461-4111

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Abstract

Rapid developments in information technology supporting the leveraging of knowledge inter- and intra-organisationally are resulting in a number of emergent business strategies. This paper explores, from a knowledge management perspective, how information technology is making a differential strategic contribution to selected organisations. Emergent strategies are categorised as Knowledge Replication, Knowledge Diffusion/Leveragability, Knowledge Innovation, Knowledge Giveaway, and Knowledge Commercialisation. The paper discusses the advantages and potential limitations of each one of the suggested business strategy types, and develops recommendations on how other organisations might seek to additionally capitalise on their corporate knowledge.

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