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Sustainability of the PyeongChang 2018 Winter Olympics

Kim, Hyungmin (2020) Sustainability of the PyeongChang 2018 Winter Olympics. Doctoral thesis (PhD), Manchester Metropolitan University.

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Abstract

The main aim of this study is to investigate how to deliver a sustainable legacy from the PyeongChang 2018 Winter Olympic Games. The research sets forth to look into the case of the 2018 Olympics compared to SMEs held in other states. The overall goal of this research is to find the ideal model for the sustainable legacy, which could be adopted after hosting the SME in Korea. The three research questions of the study are: 1) What legacy strategies did the two previous Olympics in Vancouver and London use to develop sustainability?; 2) What are the discrepancies in the plan for a sustainable legacy of the PyeongChang Olympics between the bid proposal and actual realisation? Why? and 3) What are the factors to consider for sustainable post-SME legacy in Korea?. To answer the research questions, the specific methods used to collect the data are semistructure interviews and document analysis; 10 interviews were conducted with various stakeholder of PyeongChang Olympic Games. In addition, multiple case studies are employed as a triangulation technique to enhance the reliability and validation of this study. There are three cases: the 2010 Vancouver Winter Olympic Games, the 2012 London Summer Olympic Games and the 2018 PyeongChang Winter Olympic Games. The data collection identified all factors of the sustainability of the last three Olympics were aggregated to establish a new sustainable legacy strategy for potential sports megaevents in Korea in terms of Triple Bottom Line framework: 1) definite plans with stakeholder consultation in advance for economic, social and environmental sustainability; 2) active communication among stakeholders related to sports mega-events for economic and social sustainability; 3) efficient governance for sports events for economic, social and environmental sustainability and 4) strict management and regulation for environmental legacy for environmental sustainability.

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