e-space
Manchester Metropolitan University's Research Repository

Are You Local (SEO)? Understanding The Challenges Of Local SEO Strategies

Keegan, Brendan and Taylor, James (2019) Are You Local (SEO)? Understanding The Challenges Of Local SEO Strategies. The Journal of Digital and Social Media Marketing. ISSN 2050-0076 (Unpublished)

[img]
Restricted to Repository staff only

Download (802kB)

Abstract

Local search engine optimization (SEO) can be a powerful strategy for small to medium sized enterprises. Limited studies provide information on these strategies. This study seeks to understand specialist SEO agencies approaches to performing it, and the associated challenges which emerge in the process. Semi-structured interviews with key informants revealed a range of practical approaches. Challenges identified include the influence of recent search engine algorithm updates resulting in fluctuating ranking factors, as well as the importance of mobile to enacting a local SEO strategy. A better understanding of the nuances of local SEO strategies is provided that can assist and inform industry and future scholars.

Impact and Reach

Statistics

Downloads
Activity Overview
0Downloads
206Hits

Additional statistics for this dataset are available via IRStats2.

Actions (login required)

Edit Item Edit Item