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Augmented Realities: Fusing Consumers' Experiences and Interactions with Immersive Technologies in Physical Retail Settings

Warnaby, Gary and Bonetti, Francesca and Pantano, Eleanora and Quinn, Lee (2019) Augmented Realities: Fusing Consumers' Experiences and Interactions with Immersive Technologies in Physical Retail Settings. International Journal of Technology Management. ISSN 0267-5730 (In Press)

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