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Climate communication in practice: how are we engaging the UK public on climate change?

McLoughlin, Niall and Corner, Adam and Capstick, Stuart and Richardson, Harriet and Bell, Alice and Muller, Catherine and Illingworth, Samuel (2018) Climate communication in practice: how are we engaging the UK public on climate change? UNSPECIFIED. Climate Outreach.

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Abstract

There is a growing appreciation of the need to engage the public around climate change, but how much do researchers and practitioners agree on how to go about this? How do they approach communicating climate change, and what are their motives for doing so? The Climate Communication Project1 aims to understand and evaluate existing expertise in the UK on communicating and engaging the public with climate change. By bringing together the key findings from a survey of 178 climate communicators and a one-day ‘expert elicitation workshop’, this report explores consensus and disagreement around some key principles of climate communication and engagement. It captures some key findings about how we are engaging the UK public on climate change, and points towards possible next steps to improve public engagement on climate change.

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