e-space
Manchester Metropolitan University's Research Repository

    Poland: Exploring the relationship between national brand and national culture

    Kubacki, K and Skinner, H (2006) Poland: Exploring the relationship between national brand and national culture. Journal of Brand Management, 13 (4-5). pp. 284-299. ISSN 1350-231X

    [img]
    Preview
    Accepted Version
    Download (427kB) | Preview

    Abstract

    This research aims to identify the essence of the Polish national brand and the way Polish culture is being communicated through the national brand. Having conducted both quantitative and qualitative research into the cultural symbols of the nation and their representations within and outside of Poland, the findings show a discrepancy between what is perceived as the national brand within Poland, the way the brand is communicated, and the way the brand is perceived outside of the country. The paper concludes with some reflections upon the relationship between national brand and national culture, and how this could be better managed.

    Impact and Reach

    Statistics

    Activity Overview
    6 month trend
    587Downloads
    6 month trend
    234Hits

    Additional statistics for this dataset are available via IRStats2.

    Altmetric

    Repository staff only

    Edit record Edit record