Asia Triennial Manchester 2014 - An evaluation of audience engagement and economic impact, March 2015

Cockery, H (2015) Asia Triennial Manchester 2014 - An evaluation of audience engagement and economic impact, March 2015. UNSPECIFIED. Asia Triennial Manchester.

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Abstract

This report sets out the results of an evaluation of ATM14, the third edition of the Asia Triennial Manchester, developed for the first time by MIRIAD in partnership with IWM North, CFCCA and multiple venues across Greater Manchester. It focusses on assessing levels of audience engagement and festival reach and draws on information collected from the partners to assess the economic impact of the programme. The analysis and findings set out herein indicate that ATM14 has built on the foundations of ATM08andATM11. Ithasattractedanestimatedaudienceof350,000andhasengagedmore than1,500participants;500inanewATMCommunityCollaborationsprogramme. Ithas involved 18 core partners and 110 artists and creative practitioners in the delivery of a programme of over 140 exhibitions, events and activities; 41 new commissions; 37 UK premieres; and, a series of community workshops, talks and other engagement activities.